PRIVACY POLICY

Effective Date: August 10, 2026
Last Updated: August 10, 2026

Studio B Pilates ("Studio B," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, create an account, purchase a membership or class package, book a class, communicate with us, use our mobile or online services, or otherwise interact with Studio B Pilates.

By using our website or services, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We may collect personal information that you voluntarily provide to us, including your name, email address, telephone number, billing information, account information, emergency contact information, membership information, class history, booking activity, communications with Studio B, and other information you choose to provide.

When necessary to provide safe fitness services, you may also voluntarily provide information concerning injuries, physical limitations, pregnancy, accessibility needs, or other information relevant to your participation in classes.

Payment card information may be processed directly by our third-party payment processors and may not be stored directly by Studio B.

We may also automatically collect certain information when you use our website, such as your IP address, browser type, device information, pages visited, referring website, approximate location derived from your IP address, and website activity.

2. HOW WE USE YOUR INFORMATION

We may use your information to operate Studio B Pilates and provide services you request, including creating and maintaining your account, processing purchases and recurring membership payments, scheduling classes, managing reservations and waitlists, communicating about your membership, sending booking confirmations and reminders, providing customer service, maintaining studio safety, improving our services, preventing fraud, maintaining website security, and complying with applicable legal obligations.

If you have opted in to marketing communications, we may also use your contact information to send Studio B news, promotions, membership offers, events, class announcements, opening information, and other marketing communications.

3. EMAIL AND TEXT MESSAGES

If you provide your email address, we may send you transactional communications related to your account, purchases, memberships, bookings, schedule changes, studio operations, and other services you have requested.

If you separately opt in to promotional emails, you may unsubscribe at any time using the unsubscribe link contained in the email.

If you opt in to SMS or text marketing, you authorize Studio B Pilates and its service providers to send marketing and promotional text messages to the telephone number you provide.

Consent to receive marketing text messages is not a condition of purchasing a membership, class, product, or service.

Message frequency may vary. Message and data rates may apply. You may reply STOP to opt out of promotional text messages and HELP for assistance.

You may continue to receive non-marketing communications when reasonably necessary to provide services you requested.

4. COOKIES AND ANALYTICS

Our website and third-party service providers may use cookies, pixels, analytics technologies, and similar tools to operate the website, remember preferences, measure website traffic, understand how visitors use our services, improve our marketing, and evaluate advertising performance.

Your browser may allow you to block or delete certain cookies. Disabling cookies may affect some website functionality.

Where required by applicable law, we will provide appropriate choices regarding non-essential tracking technologies.

5. THIRD-PARTY SERVICE PROVIDERS

Studio B may use third-party companies to help operate our business and services.

These companies may include website hosts, scheduling and membership platforms, payment processors, email and text-message platforms, analytics providers, advertising platforms, customer-management systems, mobile application providers, and other technology or business-service providers.

These providers may receive personal information when reasonably necessary to perform services on our behalf and may maintain their own privacy policies and terms.

Studio B does not control the privacy practices of independent third-party websites or services.

6. PAYMENT INFORMATION

Payments for memberships, class packages, drop-in classes, merchandise, registration fees, or other purchases may be processed through third-party payment providers.

Studio B does not intentionally store complete payment-card numbers on its own systems when payments are processed directly through an authorized third-party payment processor.

Your use of a third-party payment platform may also be governed by that provider's terms and privacy policy.

7. HOW WE SHARE INFORMATION

We may disclose personal information to service providers and contractors who help us operate Studio B, process payments, provide scheduling services, communicate with members, operate our website or application, provide analytics, maintain security, or perform other legitimate business services.

We may also disclose information when reasonably necessary to comply with law, respond to legal process, protect Studio B or others from fraud or safety risks, enforce our agreements, or protect our legal rights.

If Studio B is involved in a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, information may be transferred as part of that transaction.

Studio B does not sell your personal information for money.

8. DATA SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

However, no website, electronic transmission, database, or information-storage system can be guaranteed to be completely secure.

You are responsible for protecting the confidentiality of your account credentials and should notify Studio B promptly if you believe your account has been compromised.

The FTC recommends that businesses collect only information they need, protect information they maintain, dispose of information appropriately, and prepare for security incidents.

9. DATA RETENTION

We may retain personal information for as long as reasonably necessary to provide our services, administer memberships and transactions, comply with accounting or legal obligations, resolve disputes, maintain business records, enforce agreements, and protect Studio B's legitimate interests.

Information may be deleted or anonymized when it is no longer reasonably necessary for these purposes.

10. YOUR PRIVACY CHOICES

Depending on where you live and applicable law, you may have rights regarding your personal information.

You may contact us to request access to, correction of, or deletion of certain personal information we maintain about you.

We may need to verify your identity before completing a request, and certain information may need to be retained when permitted or required by law.

You may also update certain account information directly through the applicable Studio B booking or membership platform.

11. CHILDREN'S PRIVACY

Our website is not directed toward children under 13, and Studio B does not knowingly collect personal information online from children under 13 without appropriate authorization.

A parent or legal guardian may be required to complete registrations, agreements, waivers, or other documents for minors participating in Studio B activities.

12. THIRD-PARTY LINKS

Our website may contain links to third-party websites, applications, social media platforms, payment services, or other services.

Studio B is not responsible for the privacy practices, security, content, or policies of third parties.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect changes to our business, website, services, technology, or legal obligations.

When changes are made, we will update the "Last Updated" date above. Material changes may also be communicated through our website, application, email, or another reasonable method.

14. CONTACT US

Questions regarding this Privacy Policy or your personal information may be directed to:

Studio B Pilates
312 Broadway Ave.
Kissimmee, Florida 34741
Email: info@studiobclub.com